CLÉMENCE POÉSY is back in her role as the face of Chloé fragrance, representing a brand new scent due in 2015. Poésy, alongside Chloë Sevigny and Anja Rubik, was the face of Chloé Eau de Parfum between 2008 and 2010.
“I am very proud and honoured to represent Chloé fragrance again. When Chloé approached me, I immediately accepted,” the actress said in a statement. “It was so evident for me to come back to a brand that I feel so connected to.”
Known for her roles in the Harry Potter film franchise, 127 Hours and the BBC drama adaptation of Birdsong, Poésy represents the same understated style and Gallic charm that the brand is renowned for.
Clemence Poesy Fansite – “Working with Clémence on the ad campaign has been such a joy. She captures in her spirit both the effortless, free nature of Chloé but also the playful charm that is so true to the Maison and what is so modern now,” said Clare Waight Keller, creative director of Chloé.
The advertising campaign will launch in Britain at the end of this year (September), and the as-yet-unnamed fragrance is described by the brand as a more “sophisticated and seductive” scent. Follow this link and you will find a Clemence Poesy photoshoot and gallery.